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A Tale of
Two Tomboys


You might’ve heard this story before. Sort of.   TomboyX was founded the way many brands are, trying to fill a need that had gone unfilled for far too long. We asked ourselves, “How hard can it be to make good underwear?” And by that we meant underwear that fit regular bodies and fit how we saw ourselves. And underwear that any woman could feel comfortable in, regardless of where they fell on the size or gender spectrum.   In trying to fill a need, we unwittingly unleashed an outpouring of emotion. The comments and conversations, e-mails and letters that we’ve read from our customers told us long

ago that we were onto something bigger.   At the heart of it all, we’re still us, the same founders since the beginning, with the most supportive and thought-provoking customers we could’ve ever hoped for. You helped us to create what TomboyX is today.   So look for new products, take a spin through some of our video pieces, maybe read a snippet here and there on the site. And, as always, tell us what you really think (we know you will!)


Fran & Naomi

And it’s not a feminist agenda. It’s not a gay agenda.

It’s a human agenda.
An agenda that says:

tomboy [tom-boi]

1. An energetic, sometimes boisterous girl. 2. A girl who dresses and sometimes behaves the way boys are expected to. 3. A girl or a woman who DGAF about definitions 1 and 2. 4. A woman who is utterly, completely, and unapologetically herself, who is not afraid to stand up, stand out, be heard, be seen. On her terms. 5. A woman or a person who expresses and dresses herself in a way that feels authentic to her without worrying about what other people might say. 6. Is damn ok with who they are. 7. Not a phase. 8. You? 9. Me.

And any girl or woman or person
Who does their own thing
Dresses the way they want
Gets their hands dirty
And keeps their mind open
Was, is, and always will be a tomboy.

It’s an agenda that’s signed with an X
That marks the spot, seals it with a kiss,
And crosses out the negativity and infighting
that we’ve all had to deal with for far, far too long.
  It’s an agenda that wants nothing more and nothing less
Than for our common language to be respect
And our national anthem to be HELL YES.
  This isn’t an activist agenda
This is a human agenda