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Why We Wear Pink

Why We Wear Pink

. Guest Blogger

October is for honoring our aunts and our sisters. Our badass warriors and our life-long heroines. Our grandmothers and our best friends. Our three-time survivors and our lost loves. Our mothers, teachers, cousins, wives and casual acquaintances. October is when we stand up and suit up to support breast cancer awareness.

It’s not surprising to learn that 1 in 8 women are diagnosed with breast cancer in their lifetimes. Ask anyone and they can probably name at least a handful of women they know who have been diagnosed. Many of us wear the proverbial pink ribbon every day to support those women, whether they are in the middle of the fight or well past it, and holding close to our hearts those whom we’ve lost. But Breast Cancer Awareness Month is a call to action go beyond, and make a difference outside of our immediate circle.

In honor of Breast Cancer Awareness Month, we’ll be donating 10% of profits from our Pink Collection to the American Cancer Society for the month of October. ACS is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Their mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

With more than 100 years of experience and leadership, the American Cancer Society is a global force, fighting all cancers on all fronts, across the US and around the globe. Thanks to the help of millions of supporters, they launch breakthrough research, create empowering resources for people to outsmart cancer, enable local communities to support those affected, and convene powerful activists to create awareness and impact.

We are stoked to be supporting the American Cancer Society this month and we’re calling on you to support them with us. Our Pink Collection rocks bras to briefs in every shade of pink in our lineup. Add it to your October ensemble to stand with the lives affected by breast cancer.

Share your TomboyX Pink Collection picks with us on social media using #tomboyswearpink.

Breast Cancer Awareness Month #tomboyswearpink


At TomboyX, we don’t care if your boobs are voluptuous, petite, perky, or relaxed. All we care about is that they are healthy and, of course, comfy. Breast cancer doesn’t discriminate either. While some of us have a higher risk based on our genetic history, scientists still don’t know exactly what causes breast cancer or why one person will be diagnosed and another won’t. And like all cancers, it can’t be prevented. At least not yet.

What we do know is that awareness, education and early detection are key drivers in the recent reduction in breast cancer rates over the past decade. Thanks to the efforts of the American Cancer Society, National Breast Cancer Awareness Month has helped to spread information and support for over 30 years. 

The basics of breast health cannot be overstated. So here’s a rundown of what you need to know to keep your boobs in the healthy zone.

Check Yourself
Forty percent of (badass) women diagnosed with breast cancer caught it themselves by noticing a lump or other symptom. On a monthly basis, grab those tatas and get to know them like they’re your BFFs. If something is off, you’ll know right away and you can call your provider and get it checked out.

Know the Signs
What should you be looking for on the regular?
• Any change in how your nipple or breast tissue feels.
• A change in your breast skin texture or appearance.
• A lump in or around your breast area.
• Nipple discharge.

Get it Checked Out
Most of the time, symptoms are not related to cancer but most of the time is not all of the time. Early detection is key to kicking breast cancer’s ass before it kicks yours.

Remember You’re Not Alone
If you are diagnosed with breast cancer, know that there is a community out there that wants to support you, that’s fighting for you. Don’t wait to get an exam or seek treatment. You are not alone. You will not be alone.

• • •

What are you doing this month to support Breast Cancer Awareness Month? Let us know in the comments below.

Guest Blogger

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