Have you heard? TomboyX is popping-up in Macy’s department stores across the U.S. These pop-up markets feature an assortment of our popular items such as our popular rainbow prints, core products, loungewear, and multi-packs. Now you can come into your local Macy’s and get your own personal touch-and-feel for our ethically crafted and eco-friendly cotton fabric, as well as the opportunity to figure out what size you wear in our products. We’ll even have our TomboyX fragrance on hand–which always makes a great stocking gift for family, a friend, or even yourself.
These pop-up markets are the result of our partnership with SoGal Ventures and #SoGalAtMacys. SoGal is a company that works exclusively with women-owned businesses. Their goal is to bring more women-owned brands to the market. We were so happy when SoGal reached out to us, and even happier to find out it was because they love our products. They asked us if we wanted to join other female-led businesses in a partnership with Macy’s and we said “absolutely.”
This will be the first time TomboyX has featured our products in a department store and a huge global retailer. We’ll have our products front and center during their busiest timeframes surrounded by other giftable products by women-owned businesses.
Katrine Fritz, TomboyX’s Senior Merchant Planner, is beyond excited for this opportunity. “It’s really a huge thing that a big retailer like Macy’s is focusing on women-owned brands,” she said. “Especially smaller brands like ours that don’t get that brick-and-mortar exposure.”
You can find us at the following Macy's locations:
- Herald Square in New York City, NY - Our only location with pajamas
- Lenox Square Mall in Atlanta, GA
- The Galleria in Fort Lauderdale, FL
- Fashion Show Mall in Las Vegas, NV
- Twelve Oaks Mall in Detroit, MI
- Twelve Oaks Mall in Michigan
- North Star Mall in San Antonio, TX
- North Shore Mall in Peabody, MA
We hope you will come out and experience our TomboyX products in person. Our pop-up markets will be up and running all through the holidays until January 31st.