When I was diagnosed with breast cancer in 2003, one of the first things I did was go out and have my hair dyed red. It felt like an appropriate color for what was in store—the coming radiation treatments, chemotherapy and Tamoxifin. After months of treatments and frankly agony, I was out of the weeds. I had survived. Not everyone in my life with the same diagnosis has been so lucky.

As a breast cancer survivor of 15 years, I’m amazed at the medical progress we’ve made, but alas we still don’t have a cure. Women are still enduring brutal cancer treatments that wrack their bodies and have mixed results.

Today, as part of Breast Cancer Awareness Month, I’m honoring those whose lives have been affected by breast cancer by dying some of my hair pink. I’m joined in solidarity by my wife and business partner, Naomi, as well as an incredible group of women who are also CEOs. And we’re on a mission—to raise money for the American Cancer Society to fund the research we need to get to a cure.

And I’m asking you to join us. Join us in dying some or all of your hair pink for breast cancer awareness this month. Post photos and video of your newly pink hair to Instagram or Twitter and use the hashtag #PinkHairWeCare - for each submission we receive this month, we CEOs will donate $1 to the American Cancer Society.

Rathna Sharad CEO of Flavor Cloud

Rathna Sharad, CEO of Flavor Cloud

Sharelle Klaus, CEO of Dry Soda

Sharelle Klaus, CEO of Dry Soda

Sarah Dusek, CEO of Under Canvas

Sarah Dusek, CEO of Under Canvas


Together, we can make a difference. I truly believe that. Will you join me?

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This October, we're also donating 10% of profits from our Pink Collection to American Cancer Society. Use the hashtag #tomboyswearpink to tag us in your TomboyX pink picks all month long.