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The Next Big Thing

The Next Big Thing

. Shena Lee

We've got something good cookin' at TomboyX central... Meet Jaimie, our in-house Product Development Assistant. She makes sure the quality on all our underwear is up to par, helps with our product lines and putting in orders to get our underwear made, and lately, she's been working on some exciting custom releases. Check out her process—and make sure to read to the end for a sneak peek.

 

 

At TomboyX, it’s our goal to create amazing underwear. We look at our collections and think "what can we do next?" Our basics, the solid color undies, are a staple for us and our customers, but we are always looking at how we can expand our offerings. This past spring, we released our first striped prints, and since then, we've been working on something even more special—underwear printed with custom designs. Currently in development, this collection of in-house designed and purchased prints are inspired by vintage and eclectic artwork, elements of the natural world, and you, our customer.   

 

Each print that we design goes through a creative process. We play with different colors ways, layouts, scales and repeats. Collaboration is a key component to making a successful print.

 

 

Throughout the design process it is critical that the print compliments every size we carry. We want every person wearing our print to absolutely love it. We choose colors carefully, making sure the colors in the print are consistent with the color story of TomboyX. 

 

 

Once the print is finalized, we submit the artwork to our printer. The printer creates a “strike-off” — a draft of our print, printed on fabric for review. Through this strike-off, we can approve color, repeat, and scale before it goes into production. This stage in development can take a couple tries before the print meets out standards.  

 

Sneak Peek Alert! Camo debuts on the site later this week, keep an eye out to see what colors and fits will feature our first custom design.

 

After approval, we give our printer the green light to start printing for production, and within a month or two, it gets shown on our site and you can take it home!


Shena Lee


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OUR VOICE IS A COLLECTIVE ONE. WHAT DO YOU THINK?

The Collective Voice

  • Debbie

    Love your underwear! As others have noted, I too, would like to see some offered in a silkier material. And I also would like to see your products offered in stores. There seems to be a collusion between every women’s underwear manufacturer to make women’s underwear with uncomfortable waistbands. Good luck to you in the future!

  • Ashlynn

    I would love to see some loose fitting underwear in your shop. I would also like to see your undies sold in stores such as target, academy sports and outdoors, and other big clothing names.

  • Tammy Smith

    I really really need to thank the person who bought me 3 pair of underwear, I’m so overjoyed by your Amazing generosity. These are my first pair and I absolutely love love them. Thank you just doesn’t even come close to buying these for me. But I do thank you from the bottom of my heart. My girlfriend, well she isn’t technically my girlfriend yet. But we talked about it and I wanted to ask her, but thought it would be a lot better in person. She said we at least have to kiss first. So I’m thinking the girlfriend is gonna happen. I told her about getting these underwear from someone and she wanted me to send some pictures of me in them, but I told her she has to wait and see me in them in person. Again I truly thank you again. I feel very blessed. And thank you TomboyX for all of your Marvelous products, they and y’all rock.
    Tammy

  • Debbie

    I would love to see some different materials used-perhaps something slightly smoother? Silkier maybe. But keep up the good work and I wish your company all the success!

  • EM

    Love this and all your products I’m going to order some of you things in the near future! Also it would be awesome if you could make loose boxers to!! Me and my friend would get them the second they go up for sale!!!!!